KUALA LUMPUR: CIMB Bank Singapore, which opened its new branch along Orchard Road, aims to continue challenging the status quo and bringing improved value propositions to customers.
Country Head of CIMB Group Singapore and CEO of CIMB Bank Singapore, Mak Lye Mun said it had made significant progress in the country over the past 12 months.
'It is this progress and validation of CIMB Bank's ability to deliver meaningful products and services to a targeted client base which has fuelled its confidence to open a premier banking location right in the heart of Orchard Road,' he said on Monday, Sept 27.
Also present at the official opening of the new branch at Knightsbridge, Orchard Road, was group chief executive, CIMB Group Datuk Seri Nazir Razak.
Nazir said the banking group was very pleased with the progress of its Singaporean retail franchise since it was launched almost exactly a year ago.
'We see this as validation of our direct banking model and the value that we are able to deliver to our customers. Having proven ourselves, we felt the time was right to elevate our visibility with a strategic retail front location in Singapore's famed shopping district,' he said.
Some of the highlights of the past 12 months were that its deposits base rose over 222% from S$590 million in September 2009 to S$1.9 billion in September 2010.
It home loans broke through the S$1 billion mark since inception while 61,500 brand new credit cards issued in under a year.
CIMB Bank recently launched its regional preferred banking recently, which gives the bank's priority banking customers the best in regional cross-border convenience, personalised services, banking solutions, and regional lifestyle benefits.
CIMB Bank is also unveiling a brand new look and feel for the preferred brand across its main markets of Malaysia, Indonesia, Singapore and Thailand.
Nazir said CIMB preferred's regional proposition will be one of CIMB Bank's key focuses in Singapore, going forward.
As a regional franchise with the largest retail network of 1,150 branches across Southeast Asia, CIMB Bank's objective is to offer compelling cross-border propositions for the affluent Singapore market.
Country Head of CIMB Group Singapore and CEO of CIMB Bank Singapore, Mak Lye Mun said it had made significant progress in the country over the past 12 months.
'It is this progress and validation of CIMB Bank's ability to deliver meaningful products and services to a targeted client base which has fuelled its confidence to open a premier banking location right in the heart of Orchard Road,' he said on Monday, Sept 27.
Also present at the official opening of the new branch at Knightsbridge, Orchard Road, was group chief executive, CIMB Group Datuk Seri Nazir Razak.
Nazir said the banking group was very pleased with the progress of its Singaporean retail franchise since it was launched almost exactly a year ago.
'We see this as validation of our direct banking model and the value that we are able to deliver to our customers. Having proven ourselves, we felt the time was right to elevate our visibility with a strategic retail front location in Singapore's famed shopping district,' he said.
Some of the highlights of the past 12 months were that its deposits base rose over 222% from S$590 million in September 2009 to S$1.9 billion in September 2010.
It home loans broke through the S$1 billion mark since inception while 61,500 brand new credit cards issued in under a year.
CIMB Bank recently launched its regional preferred banking recently, which gives the bank's priority banking customers the best in regional cross-border convenience, personalised services, banking solutions, and regional lifestyle benefits.
CIMB Bank is also unveiling a brand new look and feel for the preferred brand across its main markets of Malaysia, Indonesia, Singapore and Thailand.
Nazir said CIMB preferred's regional proposition will be one of CIMB Bank's key focuses in Singapore, going forward.
As a regional franchise with the largest retail network of 1,150 branches across Southeast Asia, CIMB Bank's objective is to offer compelling cross-border propositions for the affluent Singapore market.
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