KUALA LUMPUR: Forbes Asia has named AirAsia group CEO Datuk Seri Tony Fernandes as its 2010 Businessman of the Year in the magazine's December issue.
The 46-year old Fernandes is the pioneering chief executive officer of the region's largest low-cost carrier, which Forbes Asia described as one of Southeast Asia's hottest global brands.
In a statement Dec 3, Forbes Asia editor Tim Ferguson said the competition was tough, including from leaders of Forbes Asia's Fabulous 50 companies.
'Although several mainland Chinese entrepreneurs fully came into their own this year, in general they are still excelling in a single national market that is subject to domestic booms and busts.
'Fernandes is expanding his business outward,' said Ferguson.
Fernandes was quoted by the magazine as describing his vision as 'serving the underserved.'
'Generally Asia is about being the biggest, the best, the swankiest, the tallest, the richest. This is where Asian businesses have missed out.
'The cream is in the 65 million other people who don't have a chance to fly, who don't have credit cards or insurance. I always saw the masses,' he was quoted as saying.
The 46-year old Fernandes is the pioneering chief executive officer of the region's largest low-cost carrier, which Forbes Asia described as one of Southeast Asia's hottest global brands.
In a statement Dec 3, Forbes Asia editor Tim Ferguson said the competition was tough, including from leaders of Forbes Asia's Fabulous 50 companies.
'Although several mainland Chinese entrepreneurs fully came into their own this year, in general they are still excelling in a single national market that is subject to domestic booms and busts.
'Fernandes is expanding his business outward,' said Ferguson.
Fernandes was quoted by the magazine as describing his vision as 'serving the underserved.'
'Generally Asia is about being the biggest, the best, the swankiest, the tallest, the richest. This is where Asian businesses have missed out.
'The cream is in the 65 million other people who don't have a chance to fly, who don't have credit cards or insurance. I always saw the masses,' he was quoted as saying.
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