KUALA LUMPUR: ''Nestle (Malaysia) Bhd unit Nestle Manufacturing (Malaysia) Sdn Bhd has inked a deal with Cereals Partners (Malaysia) Sdn Bhd to jointly establish and manufacture breakfast cereals products at a plant to be located at Chembong, Negeri Sembilan.
Cereals Partners is a company jointly and equally held by Nestl'' SA and General Mills Asia Pte Ltd.
The company will invest RM115 million (35 million Swiss francs) to develop the new facility scheduled to start production for the domestic and export markets by the second quarter of 2012.
The new facility, to be located adjacent to the existing manufacturing complex operated by Nestle Malaysia in Chembong, is expected to use up to 80% local ingredients.
In a statement Friday, April 22, Nestle Nestle Manufacturing and Cereals Partners had signed a memorandum of understanding to jointly collaborate to establish the facility.
It said Cereals Partners was the operating company of CPW SA in Malaysia, adding that the latter was a joint venture both General Mills Inc and Nestl'' SA for the manufacture, supply and distribution of breakfast cereals products.
Nestle said the new facility would be the third breakfast cereals production centre for CPW in Asia reflecting the growth of Nestl'' breakfast cereals products in the region.
CPW will maintain the other two breakfast cereal production centres in the region which are located in Lipa, Philippines and Tianjin, China, it said.
It said the new facility will produce the five bestsellers of the Nestle breakfast cereals range ' Koko Crunch, Honey Stars, Cookie Crisp, Koko Krunch Duo and Milo Breakfast cereals ' for the Malaysian market as well as for export to Singapore, Indonesia and Thailand.
Cereals Partners is a company jointly and equally held by Nestl'' SA and General Mills Asia Pte Ltd.
The company will invest RM115 million (35 million Swiss francs) to develop the new facility scheduled to start production for the domestic and export markets by the second quarter of 2012.
The new facility, to be located adjacent to the existing manufacturing complex operated by Nestle Malaysia in Chembong, is expected to use up to 80% local ingredients.
In a statement Friday, April 22, Nestle Nestle Manufacturing and Cereals Partners had signed a memorandum of understanding to jointly collaborate to establish the facility.
It said Cereals Partners was the operating company of CPW SA in Malaysia, adding that the latter was a joint venture both General Mills Inc and Nestl'' SA for the manufacture, supply and distribution of breakfast cereals products.
Nestle said the new facility would be the third breakfast cereals production centre for CPW in Asia reflecting the growth of Nestl'' breakfast cereals products in the region.
CPW will maintain the other two breakfast cereal production centres in the region which are located in Lipa, Philippines and Tianjin, China, it said.
It said the new facility will produce the five bestsellers of the Nestle breakfast cereals range ' Koko Crunch, Honey Stars, Cookie Crisp, Koko Krunch Duo and Milo Breakfast cereals ' for the Malaysian market as well as for export to Singapore, Indonesia and Thailand.
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