KUALA LUMPUR: MALAYAN BANKING BHD [] plans to launch more campaigns and promotions to increase debit card spend by 100% this financial year from a year ago.
The banking group said on Wednesday, April 20 the growth would be driven by promotions to popularise debit cards use, rewards campaigns as well as expanding the number of merchants offering debit cards payments.
Presently, Maybank commands over 75% of Visa debit card share and over 85% of billings.
It also aims to increase the number of merchants offering debit cards. Maybank has the largest number of debit cards merchants, totaling over 60,000, accepting Visa, MasterCard and Bankard debit cards and wants to increase this by over 10% this year.
The latest 'Debit & Drive Home A Volkswagen Polo' campaign aims to help customers manage their spending while rewarding them with two Grand Prizes of a Volkswagen Polo car each as well as one daily cash prize of RM500 for the highest number of transactions for the day.
The launch of the campaign was held in conjunction with Permodalan Nasional Berhad's Minggu Saham Amanah Malaysia 2011 (MSAM) held in Ipoh.
This campaign further promotes the use of cashless transactions via debit cards as well as reinforces the bank's leadership in this sector.
Its last debit card campaign with Caltex saw an 80% rise in Visa debit transactions over four months compared to the previous period.
In this 'Drive' campaign, Maybank aims to see an incremental lift of more than 60% in monthly Maybankard Visa debit transaction volume, compared with the previous corresponding period.
This growth reflects the increasing popularity of the use of debit cards for shopping and as a mode of payment.
The banking group said on Wednesday, April 20 the growth would be driven by promotions to popularise debit cards use, rewards campaigns as well as expanding the number of merchants offering debit cards payments.
Presently, Maybank commands over 75% of Visa debit card share and over 85% of billings.
It also aims to increase the number of merchants offering debit cards. Maybank has the largest number of debit cards merchants, totaling over 60,000, accepting Visa, MasterCard and Bankard debit cards and wants to increase this by over 10% this year.
The latest 'Debit & Drive Home A Volkswagen Polo' campaign aims to help customers manage their spending while rewarding them with two Grand Prizes of a Volkswagen Polo car each as well as one daily cash prize of RM500 for the highest number of transactions for the day.
The launch of the campaign was held in conjunction with Permodalan Nasional Berhad's Minggu Saham Amanah Malaysia 2011 (MSAM) held in Ipoh.
This campaign further promotes the use of cashless transactions via debit cards as well as reinforces the bank's leadership in this sector.
Its last debit card campaign with Caltex saw an 80% rise in Visa debit transactions over four months compared to the previous period.
In this 'Drive' campaign, Maybank aims to see an incremental lift of more than 60% in monthly Maybankard Visa debit transaction volume, compared with the previous corresponding period.
This growth reflects the increasing popularity of the use of debit cards for shopping and as a mode of payment.
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