KUALA LUMPUR: Great Eastern Life Assurance (Malaysia) Bhd's customer service call centre has centralised all calls from its branches in the country to its head office in Jalan Ampang.
It said on Tuesday, Feb 22 customers and agents can now reach this service through its careline number: 1-300-1-300-88.
The move was to ensure that customers and agents would receive consistent information while also helping them save time.
Since last year, Great Eastern had been gearing up for this centralisation, which started with the new interactive voice recognition (IVR) system at the start of the year to the implementation of its C-Centre syntellect call centre system.
With the IVR system, agents could select and retrieve information more efficiently via the self-service system. Policyholders also would be able to access the multi-lingual services which would be in Bahasa Malaysia, English, Mandarin and Tamil.
Great Eastern said policyholders could request for forms and statements via the IVR system.
As for the C-Centric syntellect call centre system, the call centre officers would be able to provide a consistent level of service for all Great Eastern customers, regardless of the communication channel selected as point of contact: telephone, e-mail or facsimile.
It said on Tuesday, Feb 22 customers and agents can now reach this service through its careline number: 1-300-1-300-88.
The move was to ensure that customers and agents would receive consistent information while also helping them save time.
Since last year, Great Eastern had been gearing up for this centralisation, which started with the new interactive voice recognition (IVR) system at the start of the year to the implementation of its C-Centre syntellect call centre system.
With the IVR system, agents could select and retrieve information more efficiently via the self-service system. Policyholders also would be able to access the multi-lingual services which would be in Bahasa Malaysia, English, Mandarin and Tamil.
Great Eastern said policyholders could request for forms and statements via the IVR system.
As for the C-Centric syntellect call centre system, the call centre officers would be able to provide a consistent level of service for all Great Eastern customers, regardless of the communication channel selected as point of contact: telephone, e-mail or facsimile.
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