KUALA LUMPUR: Prudential Assurance Malaysia Bhd's (PAMB) new business sales rose 39% year-on-year in the first half of 2010, driven by the launch of popular new products and higher agent productivity.
In a statement on Wednesday, Aug 18, Prudential ' a subsidiary of UK-based Prudential plc ' said that its total new business APE (or Annual Premium Equivalent, which consists of retail Life Insurance sales and Takaful contributions) increased to RM395 million as at June 30 this year from RM284 million recorded in 2009.
The robust sales were maintained both in the first and second quarter, recording a 55% and 26% growth respectively, it said.
PAMB chief executive officer Charlie Oropeza said the results demonstrated a continuing solid performance by the company.
"We have maintained our excellent momentum since the start of the year and delivered consistent, positive double-digit growths for the past two quarters," he said.
In a statement on Wednesday, Aug 18, Prudential ' a subsidiary of UK-based Prudential plc ' said that its total new business APE (or Annual Premium Equivalent, which consists of retail Life Insurance sales and Takaful contributions) increased to RM395 million as at June 30 this year from RM284 million recorded in 2009.
The robust sales were maintained both in the first and second quarter, recording a 55% and 26% growth respectively, it said.
PAMB chief executive officer Charlie Oropeza said the results demonstrated a continuing solid performance by the company.
"We have maintained our excellent momentum since the start of the year and delivered consistent, positive double-digit growths for the past two quarters," he said.
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