KUALA LUMPUR: Prudential Assurance Malaysia Bhd (PAMB) recorded new business sales exceeding RM1 billion for the financial year ended Dec 31, 2010.
It said on Friday, March 18 that for FY10, its total new business annual premium equivalent sales ' including conventional and takaful insurance sales ' increased 24% to RM1.021 billion.
PAMB chief executive officer Charlie Oropeza said 'such a strong, record-breaking performance for 2010' demonstrated its right business strategy in Malaysia which focused on agency and partnerships distribution as well as on product innovation.
Oropeza said the high productivity of Prudential's agency force was a key factor contributing to the company's outstanding growth.
'The disciplined execution of our agency initiatives, including continuous training and development and the use of our innovative point-of-sales tools and TECHNOLOGY [], helped increase the average productivity of our wealth planners and agents,' he added.
Takaful products distributed by PAMB's agency distribution are underwritten by its sister company, Prudential BSN Takaful Bhd, which is a joint venture between Prudential and Bank Simpanan Nasional.
It said on Friday, March 18 that for FY10, its total new business annual premium equivalent sales ' including conventional and takaful insurance sales ' increased 24% to RM1.021 billion.
PAMB chief executive officer Charlie Oropeza said 'such a strong, record-breaking performance for 2010' demonstrated its right business strategy in Malaysia which focused on agency and partnerships distribution as well as on product innovation.
Oropeza said the high productivity of Prudential's agency force was a key factor contributing to the company's outstanding growth.
'The disciplined execution of our agency initiatives, including continuous training and development and the use of our innovative point-of-sales tools and TECHNOLOGY [], helped increase the average productivity of our wealth planners and agents,' he added.
Takaful products distributed by PAMB's agency distribution are underwritten by its sister company, Prudential BSN Takaful Bhd, which is a joint venture between Prudential and Bank Simpanan Nasional.
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