Wednesday, September 1, 2010

Sony to challenge Apple with music, video service

TOKYO: Sony Corp will launch a new music and video download service linking a range of its devices, in a challenge to Apple Inc's dominant position in the market, the Financial Times said on Wednesday, Sept 1.

The announcement is set to be made at the IFA TECHNOLOGY [] show in Berlin on Wednesday, the paper said, coinciding with a scheduled media event by Apple the same day in the United States.

The service will work across various internet-connected devices, such as Walkman music players, Vaio computers, Bravia TVs, Blu-ray players and Sony Ericsson mobile phones but will not be available to consumers until next year, the paper said.

Sony's Welsh-born president Howard Stringer has struggled to develop hit products and services that take advantage of the conglomerate's rich portfolio of music and film.

The company launched a video-on-demand service in the United States, dubbed Qriocity, this year.

But Sony has so far failed to gain ground on Apple in the download market. Apple is expected to unveil a revamped iPod at its media event on Wednesday, although speculation is also simmering it will make an announcement about its own TV project, Apple TV.

A spokeswoman for Sony declined to comment. Shares in Sony were flat at ''2,367 (RM88.37) on Wednesday. ' Reuters


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