Friday, September 3, 2010

INS proposes China JV for health drinks

KUALA LUMPUR: INS BIOSCIENCE BHD [] has proposed a joint venture with a China-based company in Guangzhou to distribute the group's wheatgrass canned drinks and healthy drinks series in that country.

In a statement, INS said its subsidiary Hopematic Sdn Bhd (HSB) had on Sept 1 inked a joint-venture agreement with Guangzhou YiXin Trade Co, Ltd to market HSB's drinks in China via the proposed JV company, Guangzhou YiXi Drinks Co, Ltd.

The JV, which will be 60% owned by INS, is valid for 30 years.

INS said YiXin was a leading marketing and distribution company in China, with an established marketing and distribution network of internationally established hypermarkets as well as established domestic supermarkets. It deals in fast-moving consumer products.


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