KUALA LUMPUR: The Multimedia Development Corporation (MDeC) and MEDIA PRIMA BHD [] have inked a memorandum of understanding to promote creative industry-related initiatives and lending aspiring entrepreneurs a spring-boarding platform from which to launch and showcase their products.
These creative events and initiatives - undertaken through the national ICT Initiative via MSC Malaysia - will provide a chance for developers to utilise high projector platforms such as TV3 to commercialise their intellectual property.
Media Prima Television Networks chief operating officer Ahmad Izham Omar said on Monday, Aug 15 that the collaboration leveraged off MDeC's role and integrated content from Media Prima.
Meanwhile, MDeC chief executive officer Datuk Badlisham Ghazali said that it would further boost ''efforts to accelerate the growth of the creative industry, and describe the MoU as a particularly critical initiative as the nation moved towards a high-value economy.
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