Friday, May 20, 2011

Rolls Royce showroom opens in Petaling Jaya

PETALING JAYA: Rolls Royce opened its first showroom in Malaysia at Quill 9 in Jalan Semangat here on Friday, May 20, which was the luxury carmaker's 18th showroom in Asia Pacific, targeting the members of the royalty, corporate or affluent entrepreneurs as its main customers.

The regional director of Rolls-Royce Motor Cars, Asia Pacific Paul Harris said the sales of Rolls Royce in Asia Pacific overtook the sales in other regions last year.

Sales in the region experienced a six-fold increase fuelled by the economic growth in the region, he said, with the sales underpinned by the Ghost in 2010.

'We continue to invest in a Malaysian market buoyed by the country's economic growth and growing appetite for super-luxury cars. Our presence signals our commitment to providing service support for current and future customers, many of whom are new to the brand,' said Harris.

He said the Ghost is a drivable model of the super luxury brand of which there has been a significant demand.

Rolls-Royce Motor Cars Kuala Lumpur managing director Datuk Michael Ong said upon the opening of its doors, it had already managed to sell some of the super luxury cars which were the Ghost and the Phantom.

Priced from RM2.1 million each, Ong said most customers for the Ghost and the Phantom were either members of the royalty, corporations or affluent entrepreneurs.

As Rolls Royce does not see any competition in the super luxury car market locally, Ong said there was enough demand for super-luxury cars in Malaysia to justify the opening of a Malaysian dealership.

Quill Motorcars owns the local dealership and Ong said the dealership hopes to achieve double-digit sales for the year.

'Quill Motorcars is ready to ensure Rolls-Royce customers have nothing less than a highly positive ownership experience. Our authorised workshop, which is fully supported by the Rolls-Royce factory is also equipped with the latest TECHNOLOGY [] to service Rolls-Royce cars,' said Ong.

Ong is also the group executive director of the Quill Group of companies and one of the two founding members of the Quill group.

The new 224 square metre showroom for Rolls-Royce Motor Cars Kuala Lumpur houses three Rolls-Royce motor cars, with a lounge that allows customers to configure their cars using colour, wood and leather samples from the manufacturing plant at Goodwood, West Sussex.

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