Friday, April 8, 2011

Perodua maintains first spot in car sales in 1Q with 45,700 units sold

KUALA LUMPUR: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) retained its top position in car sales in the first quarter ended March 31, 2011 (1Q2011) with 45,700 units and a market share of 29% -- underpinned by robust sales of the popular Myvi.

However, Perodua managing director Datuk Aminar Rashid Salleh said on Friday, March 8 that 'moving forward, the 2Q and 3Q will be challenging, as our operations are impacted by the earthquake and tsunami which hit Japan on March 11, 2011'.

'We believe this situation is temporary and we will bounce back strongly,' he added.

Perodua stayed on pole position despite the challenging market conditions. Compared with a year ago, sales fell 4.4% from the 47,800 units in 1Q2010 and market share of 32.4%.

Aminar said competition has heated up with new product offerings and promotions by other manufacturers.

'Despite the challenging market conditions, we recorded the best sales in March 2011 with close to 18,000 units driven by the strong demand for Myvi, ViVA and Alza.'

The Myvi continued to be the country's top selling model, registering sales of about 21,500 units in 1Q2011, which was 19% more than the 18,000 units sold a year ago.

'We are proud of the sustaining power of this model which was launched six years ago. This is testimony to the quality and value-for-money attributes of Myvi,' Aminar said.

Perodua also sold some 15,900 units of the ViVA while the Alza was also the top seller in the multipurpose vehicle segment with 8,400 units in 1Q2011.

On Perodua's after-sales operations, Aminar said Perodua managed to increase its market share of service intake to 49% in 1Q2011 with 416,500 intake or 4% higher than the 45% market share and 400,800 intake a year ago.

By revenue, sales of parts and accessories also improved by 31% during the quarter under review.

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