KUALA LUMPUR: MALAYAN BANKING BHD [] (Maybank) expects over one billion TreatsPoints worth RM5 million to be redeemed by its cardmembers at the four-day Maybank TreatsFair 2010 Carnival, which started on Thursday, July 8.
This will be a 25% increase from last year's event which saw 750 million TreatsPoints worth about RM4 million redeemed, said the bank.
With this year's theme of "Close to You", Maybank is targeting sales to exceed RM10 million, which will be 25 per cent higher from last year.
Maybank's deputy president and head of community financial services, Lim Hong Tat, said more than 180,000 visitors were expected at the carnival as it coincided with the bank's 50th anniversary celebrations.
"The TreatsFair offers tremendous savings for customers as they do not need to spend extra but only utilise their loyalty points," Lim said at the event launch at the Mid Valley Megamall.
"For the first time, customers can use their TreatsPoints to pay for theirtraffic summons as well as use their Maybank credit or debit cards to pay formunicipal council fees, namely Dewan Bandaraya Kuala Lumpur, at the fair," he
said.
The Maybank TreatsFair is the largest convenient shopping and cashless one-stop carnival in the cards industry.
Purchases can be made via on-the-spot redemption of reward points at participating merchants for a range of goods and
services.
The carnival will also hold its own "Wheels of Treats" offering a total of 10 million TreatsPoints, which is worth RM50,000, and air tickets to holiday destinations like Bangkok and Jakarta. - Bernama
This will be a 25% increase from last year's event which saw 750 million TreatsPoints worth about RM4 million redeemed, said the bank.
With this year's theme of "Close to You", Maybank is targeting sales to exceed RM10 million, which will be 25 per cent higher from last year.
Maybank's deputy president and head of community financial services, Lim Hong Tat, said more than 180,000 visitors were expected at the carnival as it coincided with the bank's 50th anniversary celebrations.
"The TreatsFair offers tremendous savings for customers as they do not need to spend extra but only utilise their loyalty points," Lim said at the event launch at the Mid Valley Megamall.
"For the first time, customers can use their TreatsPoints to pay for theirtraffic summons as well as use their Maybank credit or debit cards to pay formunicipal council fees, namely Dewan Bandaraya Kuala Lumpur, at the fair," he
said.
The Maybank TreatsFair is the largest convenient shopping and cashless one-stop carnival in the cards industry.
Purchases can be made via on-the-spot redemption of reward points at participating merchants for a range of goods and
services.
The carnival will also hold its own "Wheels of Treats" offering a total of 10 million TreatsPoints, which is worth RM50,000, and air tickets to holiday destinations like Bangkok and Jakarta. - Bernama
No comments:
Post a Comment