Tuesday, December 27, 2011

Naza Kia targets sale of 24,000 cars next yr

PETALING JAYA (Dec 27): Naza Kia Malaysia expects its annual sales to double to 24,000 units next year against a background of minimal growth in the country's car sales, its chief operating officer, Datuk Hafiz Syed Abu Bakar said.

He said on Tuesday the introduction of the All-New Optima K5, with a monthly target of 300 units, would drive Naza Kia's sales in the highly-competitive D-segment (large family car) of the market.

"With this vehicle, we will be able to take the Kia brand to new heights in 2012," he told reporters after the launch of the Optima K5 and its flagship, Kia Red Cube - Petaling Jaya outlet, here.

Hafiz said total industry volume this year was expected to remain at last year's level despite the recent Thai floods as well as earthquake and tsunami in Japan which hurt vehicle and parts production.

He said sales volume of the new cars registered in Malaysia was forecast to remain flat next year in view of the coming general elections and European economic uncertainty that could affect the world.

"Maintaining sales at the current level is good enough for next year," he said.

Hafiz said the Kia Red Cube was the first of its kind in Malaysia and the second such 3S (sales, service and spare parts) outlet in Asean.

"In 2012, we will open another Kia Red Cube either in northern or southern.

"At the same time, 27 of our existing outlets are currently being upgraded to incorporate Kia's new space identity," he said.

Naza Group of Companies, joint group executive chairman, SM Nasarudin SM Nasimuddin, said the Optima K5 was named 'Best of the Best' at the 2011 Red Hot Design Award.

The car has a fuel consumption on a combined cycle of 7.6 litres per 100km, he said.

It comes in a show white, bright silver and platinum graphite, he said, adding that customers could begin to book the car in January next year with a price tag of RM143,888. - Bernama

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