Friday, December 30, 2011

AirAsia seals RM1.71 bln sponsorship deal with QPR

KUALA LUMPUR (Dec 30): AIRASIA BHD [] has formally sealed its sponsorship agreement with QPR Holdings Ltd for ''350 million (RM1.715 billion).

The low cost carrier said on Friday the sponsorship deal would be for the Queens Park Rangers Football Club (QPR) away shirt in the Barclays Premier League.

The salient terms of the agreement were that it would be for one year and in consideration of the rights to be made available to AirAsia, it would pay ''350 million for the duration of the term as sponsorship fees.

AirAsia said the it would receive the rights to be the official 'Away Shirt' sponsor of QPR; designation of 'Official Partner of QPR' for advertising and promotional purposes.

It would also be able to use QPR intellectual property for advertising and promotional purposes; the LED, static board and interview backdrop signage at the QPR Loftus Road Stadium.

Other rights were to advertise at the QPR Loftus Road Stadium on match days and advertising in QPR official match programme and other QPR publications.

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