Friday, September 23, 2011

The Edge to launch digital versions

KUALA LUMPUR: The Edge has signed with Germany's OneVision Software AG, a leader in press and electronic publishing solutions, to develop and deliver The Edge Digital Editions to readers and subscribers.

With this, The Edge Financial Daily and other titles from The Edge will be available soon to subscribers to tap and read on an iPad or Android-based tablet.

"Our readers can soon expect the complete edition of the fastest growing financial daily waiting for them when they wake up for the trading day," said Tan Boon Kean, regional managing director of The Edge Media Group, after the contract signing on Friday, Sept 23 at The Edge Communications' office at Mutiara Damansara.

"The way in which we get news and analyses changes rapidly, and we wanted to get it right before we launched our digital editions," added Tan.

"The Edge's decision for OneVision's Mirado is of strategic importance for us. It confirms our understanding and the direction we have taken to secure future growth," said Hussein Khalil, CEO of OneVision.

"Mirado is OneVision's world-class solution for re-purposing print content for tablet devices, web space and e-publishing. It enables the publishers to utilise the dynamic capabilities of the tablet devices by quick integration and enrichment of printed content with dynamic media content such as video, audio or animation."

The Edge Financial Daily and The Edge Singapore weekly will be the initial titles to roll out, said Tan. Readers can also expect benefits with the integrated print and digital versions.

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