KUALA LUMPUR:'' Star Publications (Malaysia) Bhd is making its foray into television broadcast by investing RM35 million for a 51% stake in LI TV Holdings Ltd which operates a pan-regional lifestyle TV channel.
It said on Tuesday, July 19 that its partner in LI TV Holdings is Juita Viden International Ltd, which is part of the Juita Viden Media Entertainment Group ' an independent television programme distributor in Malaysia.
Juita Viden is also in TV and movie production. It has brought global franchises like Fear Factor and Deal or No Deal into Malaysia and is behind Nur Kasih, the highest rated TV drama in Malaysia.
Under the latest corporate exercise, Star will invest RM35 million for the 51% stake while Juita Viden International will hold a 49% interest in LI TV Holdings, which is incorporated in Hong Kong.
'The investment in LI TV Holdings is part of our strategy of diversifying into media that we currently do not have within our portfolio of media assets,' said Star's executive deputy chairman Datuk Vincent Lee.
'Star's venture into LI TV is a new touch point for us to widen our audience reach in Malaysia and across the region and opens up a new revenue stream.'
It said on Tuesday, July 19 that its partner in LI TV Holdings is Juita Viden International Ltd, which is part of the Juita Viden Media Entertainment Group ' an independent television programme distributor in Malaysia.
Juita Viden is also in TV and movie production. It has brought global franchises like Fear Factor and Deal or No Deal into Malaysia and is behind Nur Kasih, the highest rated TV drama in Malaysia.
Under the latest corporate exercise, Star will invest RM35 million for the 51% stake while Juita Viden International will hold a 49% interest in LI TV Holdings, which is incorporated in Hong Kong.
'The investment in LI TV Holdings is part of our strategy of diversifying into media that we currently do not have within our portfolio of media assets,' said Star's executive deputy chairman Datuk Vincent Lee.
'Star's venture into LI TV is a new touch point for us to widen our audience reach in Malaysia and across the region and opens up a new revenue stream.'
No comments:
Post a Comment