KUALA LUMPUR: RHB Research said MALAYSIAN AIRLINE SYSTEM BHD [] (MAS) guided for a two sen increase in yields in FY11, driven by its ability to roll out higher-yielding product offering with more new aircraft coming into the system.
The research house said MAS was undertaking measures to increase the yields via various operational initiatives.
These include the migration to a new revenue management system; re-positioning of its regional managers to KL; and the distribution among MAS ticket offices around the world of flight seats via a 'bidding' process vis-''-vis fixed allocation previously; and beefing up the high-yielding medium-haul sectors.
'MAS reiterated that it has no plan for another cash call over the next 1-2 years as a strong balance sheet, positive operating cashflow, coupled with the availability of options to lease and/or enter into sale-and-lease-back agreements should take care of the funding of its massive new aircraft delivery,' it said.
The research house said MAS was undertaking measures to increase the yields via various operational initiatives.
These include the migration to a new revenue management system; re-positioning of its regional managers to KL; and the distribution among MAS ticket offices around the world of flight seats via a 'bidding' process vis-''-vis fixed allocation previously; and beefing up the high-yielding medium-haul sectors.
'MAS reiterated that it has no plan for another cash call over the next 1-2 years as a strong balance sheet, positive operating cashflow, coupled with the availability of options to lease and/or enter into sale-and-lease-back agreements should take care of the funding of its massive new aircraft delivery,' it said.
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