KUALA LUMPUR: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) has no plans yet to increase the price of its cars despite the strengthening yen, its managing director Datuk Aminar Rashid Salleh said.
He said the second national car maker was still importing some of its components from Japan.
"We try to retain the price at current levels until such time that we are not able to do so," he said at a press conference during the company's Chinese New Year luncheon on Monday, Feb 14.
He said among the factors to be considered for any price increase will include the raw materials, foreign exchange, supply and demand and the introduction of new, improved models.
Aminar said Perodua was in a price sensitive segment and any decision to increase the price would take these factors into consideration but the carmaker's objective was to ensure its products and services were affordable to the common people.
"The yen towards end of last year has strengthened and now it is stabilising between RM3.6 and RM3.7. If it continues to strengthen, we have to look at things to mitigate this," he added.
As for the fall in sales in January, Aminar said this was due to some adjustments to its promotions but he was confident of a recovery as it improved its customer care and after-sales service.
He said December was a good month with a record 19,400 car sold while its market share was 35.5%.
Aminar said Perodua hoped its market share this year to be at the least at par with last year's level of 31.2% and to sell up to 195,000 units. Last year, Perodua sold 188,700 cars with Myvi emerging as the best selling model with nearly 78,000 units sold. ' Bernama
He said the second national car maker was still importing some of its components from Japan.
"We try to retain the price at current levels until such time that we are not able to do so," he said at a press conference during the company's Chinese New Year luncheon on Monday, Feb 14.
He said among the factors to be considered for any price increase will include the raw materials, foreign exchange, supply and demand and the introduction of new, improved models.
Aminar said Perodua was in a price sensitive segment and any decision to increase the price would take these factors into consideration but the carmaker's objective was to ensure its products and services were affordable to the common people.
"The yen towards end of last year has strengthened and now it is stabilising between RM3.6 and RM3.7. If it continues to strengthen, we have to look at things to mitigate this," he added.
As for the fall in sales in January, Aminar said this was due to some adjustments to its promotions but he was confident of a recovery as it improved its customer care and after-sales service.
He said December was a good month with a record 19,400 car sold while its market share was 35.5%.
Aminar said Perodua hoped its market share this year to be at the least at par with last year's level of 31.2% and to sell up to 195,000 units. Last year, Perodua sold 188,700 cars with Myvi emerging as the best selling model with nearly 78,000 units sold. ' Bernama
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