Thursday, December 15, 2011

DKSH to provide market expansion services for LOTTE in Malaysia

KUALA LUMPUR (Dec 15): DKSH's Business Unit Consumer Goods, a market expansion services (MES) provider with a focus on fast moving consumer goods, has inked an agreement with LOTTE Group, to provide LOTTE with full services in modern trade and general trade channels for selected key territories in West Malaysia including the central region, Johor, Perak, Malacca, and West Pahang.

In a statement Dec 13, DKSH Holdings (Malaysia) Bhd said the partnership covered MES for the well-known brands such as Xylitol, Koala's March, Chocopie, Fusen No Mi, Toppo, as well as other brands in the chewing gum, chocolate, and cookie product categories.

It said the Tokyo-headquartered LOTTE Group had selected DKSH because of its integrated, tailor-made solutions along the entire value chain, as well as for its strong customer base across Asia.

DKSH Malaysia offers its clients and customers a comprehensive network of sales, marketing, logistics, and distribution services since its establishment in 1923 in the country.

DKSH Malaysia managing director Leonard Tan said the was looking forward to leverage on its expertise and network to successfully expand and grow LOTTE's market presence and share in Malaysia.


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