KUALA LUMPUR: BMW Group Malaysia chalked up total sales of 4,509 vehicles in 2010 and achieved record performances last year for all of its Malaysian business units, namely BMW, MINI and BMW Motorrad.
Its managing director Geoffrey Briscoe said on Tuesday, Jan 11 the sales last year consisted of 4,006 BMW vehicles, 222 MINI's and 281 Motorrads compared to 3,990 vehicles nationwide in the previous year, which broke down to 3,564 BMW vehicles, 201 MINI's and 225 Motorrads.
'With the the Malaysian automotive sector growing significantly to a Total Industry Volume (TIV) amounting to 598,200 units, the most ever achieved and surpassing the previous record of 552,316 units achieved back in 2005, all signs seem to point towards a positive recovery from the 2009 economic downturn,' Briscoe said.
He attributed the higher sales to the introduction of several new key models such as the all new BMW 5 Series, BMW X1, BMW X5, the BMW S1000RR Superbike, the new MINI Cooper range as well as the significant milestone of local assembly operations for the BMW X1 at BMW's top level facility in Kulim, Kedah.
'In 2010, we introduced a product portfolio which demonstrated why we are the most dynamic automaker in the premium segment of the Malaysian car industry.
'We introduced leading, cutting edge TECHNOLOGY [] for cars in the segment and we introduced the new locally assembled BMW X1 model, a first new BMW model series to be assembled here in 27 years,' he said.
Briscoe said these strategic initiatives drove its performance for the year and moving forward, the company intends to continue to deliver on its strategy of delivering the full range of BMW vehicles to Malaysia as soon as they were made available.
'We are also studying the viability of introducing additional locally assembled models series here in Malaysia.' said Briscoe.
Also contributing to BMW Malaysia's performance for the year was its network of dealerships which also grew steadily to 15 dealerships throughout the country with the introduction of four new dealerships in Kuala Lumpur, Kuantan, Butterworth and Johor Bahru, he said.
Briscoe also said that while the Malaysian government had made significant strides in encouraging the greater adoption of green technology, additional steps still need to be taken, particularly in light of the governments set objective of achieving a 40% reduction of current emission standards by the year 2020.
He said incentives need to be introduced to encourage the greater adoption of diesel fuel in Malaysia, as was done with the introduction of tax and duty waivers on hybrid vehicles in 2010.
He said that while Hybrids were designed to be environmentally friendly, they were not the one all and be all solution to promoting sustainability or reducing carbon emissions.
'The fact of the matter is that Advanced Diesel technology options are the most readily available and immediate alternatives that can be easily implemented today' said Briscoe.
Its managing director Geoffrey Briscoe said on Tuesday, Jan 11 the sales last year consisted of 4,006 BMW vehicles, 222 MINI's and 281 Motorrads compared to 3,990 vehicles nationwide in the previous year, which broke down to 3,564 BMW vehicles, 201 MINI's and 225 Motorrads.
'With the the Malaysian automotive sector growing significantly to a Total Industry Volume (TIV) amounting to 598,200 units, the most ever achieved and surpassing the previous record of 552,316 units achieved back in 2005, all signs seem to point towards a positive recovery from the 2009 economic downturn,' Briscoe said.
He attributed the higher sales to the introduction of several new key models such as the all new BMW 5 Series, BMW X1, BMW X5, the BMW S1000RR Superbike, the new MINI Cooper range as well as the significant milestone of local assembly operations for the BMW X1 at BMW's top level facility in Kulim, Kedah.
'In 2010, we introduced a product portfolio which demonstrated why we are the most dynamic automaker in the premium segment of the Malaysian car industry.
'We introduced leading, cutting edge TECHNOLOGY [] for cars in the segment and we introduced the new locally assembled BMW X1 model, a first new BMW model series to be assembled here in 27 years,' he said.
Briscoe said these strategic initiatives drove its performance for the year and moving forward, the company intends to continue to deliver on its strategy of delivering the full range of BMW vehicles to Malaysia as soon as they were made available.
'We are also studying the viability of introducing additional locally assembled models series here in Malaysia.' said Briscoe.
Also contributing to BMW Malaysia's performance for the year was its network of dealerships which also grew steadily to 15 dealerships throughout the country with the introduction of four new dealerships in Kuala Lumpur, Kuantan, Butterworth and Johor Bahru, he said.
Briscoe also said that while the Malaysian government had made significant strides in encouraging the greater adoption of green technology, additional steps still need to be taken, particularly in light of the governments set objective of achieving a 40% reduction of current emission standards by the year 2020.
He said incentives need to be introduced to encourage the greater adoption of diesel fuel in Malaysia, as was done with the introduction of tax and duty waivers on hybrid vehicles in 2010.
He said that while Hybrids were designed to be environmentally friendly, they were not the one all and be all solution to promoting sustainability or reducing carbon emissions.
'The fact of the matter is that Advanced Diesel technology options are the most readily available and immediate alternatives that can be easily implemented today' said Briscoe.
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