KUALA LUMPUR: Fraser and Neave Holdings Bhd has received the approval to market its isotonic drink 100PLUS and carbonated soft drinks in Thailand and Brunei, a move which will enhance its beverages business in Thailand especially.
The company said on Wednesday, Jan 19 it was granted the additional territories of Thailand and Brunei under its existing distribution licensing arrangement with Fraser and Neave, Ltd.
F&N said the range of products included 100PLUS, F&N fruit flavoured carbonated soft drinks, SEASONS and Fruit Tree range of products.
"The Thailand market represents a new frontier for F&N beverages," it said, adding the group was drawing up its market entry plan for its beverages business in Thailand and would initially focus on southern Thailand using its iconic "100PLUS" brand as the launching pad.
"The group has identified a potential distribution partner with an established distribution network in Thailand and will commence discussions shortly to formalise the distribution arrangement," it said.
F&N said it expected the Thailand market to "offer significant growth potential for the group over the medium to long term time frame".
As for the Brunei market, it would be integrated into the existing F&N East Malaysian operations for operating efficiency.
F&N said it would launch the "F&N" range of products and "100PLUS" in Brunei after current licensing arrangements between F&NL and The Coca-Cola Company end.
The company said on Wednesday, Jan 19 it was granted the additional territories of Thailand and Brunei under its existing distribution licensing arrangement with Fraser and Neave, Ltd.
F&N said the range of products included 100PLUS, F&N fruit flavoured carbonated soft drinks, SEASONS and Fruit Tree range of products.
"The Thailand market represents a new frontier for F&N beverages," it said, adding the group was drawing up its market entry plan for its beverages business in Thailand and would initially focus on southern Thailand using its iconic "100PLUS" brand as the launching pad.
"The group has identified a potential distribution partner with an established distribution network in Thailand and will commence discussions shortly to formalise the distribution arrangement," it said.
F&N said it expected the Thailand market to "offer significant growth potential for the group over the medium to long term time frame".
As for the Brunei market, it would be integrated into the existing F&N East Malaysian operations for operating efficiency.
F&N said it would launch the "F&N" range of products and "100PLUS" in Brunei after current licensing arrangements between F&NL and The Coca-Cola Company end.
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