KUALA LUMPUR: Low-cost carrier AirAsia sold a record-breaking 538,000 seats on the first day of its Mind Blowing Fare campaign, which offers a mind-boggling RM1 airfare for domestic and international flights.
The RM1 airfare is for one-way travel only and exclude taxes.
AirAsia said on Wednesday, Aug 11 it beat its previous record of 390,000 seats sold in a day when it ran its Free Seats campaign across the entire AirAsia Group (AirAsia Berhad, Indonesia AirAsia and Thai AirAsia) last November.
AirAsia recorded its highest number of seat sales in an hour, selling 36,871 seats, a 47.5% increase from the previous record of 25,000.
AirAsia group chief executive officer Datuk Seri Tony Fernandes said the airline's investment in the new booking engine was clearly paying off, adding that its New Skies system had revolutionised its Internet booking. ''
'Now, we are able to give guests greater flexibility in booking their flights and the ability to directly manage their bookings.'' AirAsia is going from strength to strength.'
'We're happy to offer guests the opportunity to grab the special offers under our Mind Blowing Fare campaign.'' The campaign is especially attractive with festive holidays, such as Hari Raya, coming up,' he said.
The RM1 airfare is for one-way travel only and exclude taxes.
AirAsia said on Wednesday, Aug 11 it beat its previous record of 390,000 seats sold in a day when it ran its Free Seats campaign across the entire AirAsia Group (AirAsia Berhad, Indonesia AirAsia and Thai AirAsia) last November.
AirAsia recorded its highest number of seat sales in an hour, selling 36,871 seats, a 47.5% increase from the previous record of 25,000.
AirAsia group chief executive officer Datuk Seri Tony Fernandes said the airline's investment in the new booking engine was clearly paying off, adding that its New Skies system had revolutionised its Internet booking. ''
'Now, we are able to give guests greater flexibility in booking their flights and the ability to directly manage their bookings.'' AirAsia is going from strength to strength.'
'We're happy to offer guests the opportunity to grab the special offers under our Mind Blowing Fare campaign.'' The campaign is especially attractive with festive holidays, such as Hari Raya, coming up,' he said.
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