Thursday, September 8, 2011

#Update* RM400m investment for MedikTV

KUALA LUMPUR: Vasseti Datatech Bhd will invest up to RM400 million in Malaysia's MedikTV ' which will be the Ministry of Health's (MoH) official broadcast channel ' to focus on healthcares and cover Asian disease healthcare.

According to Medic Channel (M) Sdn Bhd chairman Datuk Dr Rahman Ismail, the MedikTV would be a channel on its own and initially available on internet protocol TV (IPTV) but it would also be made available online as well.

He said on Thursday, 8 at the Economic Transformation Programme (ETP) update the MedikTV would transform the way MoH communicates with its stakeholders, customers and staff and provides the avenue to educate the rakyat on healthcare and wellness issues.

'Based on the MoH demographics report, the channel has a targeted viewership of 24.9 million people annually comprising visitors and patients,' he said.

To recap, Vasseti approached the MoH with the initial proposal for the MedikTV plan. Under the proposal, Vasseti and its subsidiary Medi Channel (M) Sdn Bhd would deploy 1,410 42-inch television sets in168 locations nationwide.

These locations include 138 hospitals, 15 state health departments, five 1Malaysia clinics and 10 MoH sites in Putrajaya to provide coverage for the MedikTV under the first phase.

He said the TV sets could be placed in high-traffic locations and expected annual viewership of MedikTV was estimated at 24.9 million, based on MoH data.

'All costs will be borne by Vasseti Datatech Bhd and Medic Channel (M) Sdn Bhd and recovered via advertising revenue. Advertising from a range of private corporations has been secured including medical product manufacturers,' he said.

The gross net income impact is estimated at RM470 million by 2020 and the jobs created are expected to be 650 by 2020.

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