KUALA LUMPUR: MALAYSIAN AIRLINE SYSTEM BHD [] (MAS) is sponsoring Queens Park Rangers Football Club (QPR) players' jerseys during its home matches in the Barclays Premier League (BPL) for the seasons 2011/2012 and 2012/2013.
Its partner, low-cost carrier AIRASIA BHD [] had sponsored QPR's away match and 'third' jerseys for the similar two seasons of the BPL.
In a statement to Bursa Malaysia on Wednesday, Sept 14, MAS said the announcement was made on Monday, Sept 12 at the Loftus Road Stadium, QPR's home ground.
The announcement was made by MAS executive director, Mohammed Rashdan Mohd Yusof and QPR Mr Philip Beard. Also present at the announcement was AirAsia's regional head of commercial, Kathleen Tan.
This sponsorship is considered the first in the history of professional football globally where two airlines from the same country have teamed up to sponsor a football team. This deal also showcases the commitment of the two airlines towards the success of the recently collaborative cooperation framework (CCF) concluded by both parties.
Rashdan said: 'Our sponsorship of the home jersey of QPR, together with Air Asia's sponsorship of the away jersey, is a ?rst for the Premier League. It also celebrates MAS's recent collaboration framework with Air Asia.'
'This sponsorship enables MAS to reinforce its global full-service presence and premium franchise via football fans and lovers from all over Europe, the Americas, Asia Paci?c, Australia and all the four corners of the world. This sponsorship is the ?rst major initiative of our new brand and marketing strategy that would see important advertising money spent on boosting our top line. This is a key component in our drive to regain global market share, pro?tability and pride for the people of MAS"
The new home game jersey, adorned with the MAS logo, was worn for the first time at the showdown against Newcastle United at Loftus Road Stadium on Sept 12.
Its partner, low-cost carrier AIRASIA BHD [] had sponsored QPR's away match and 'third' jerseys for the similar two seasons of the BPL.
In a statement to Bursa Malaysia on Wednesday, Sept 14, MAS said the announcement was made on Monday, Sept 12 at the Loftus Road Stadium, QPR's home ground.
The announcement was made by MAS executive director, Mohammed Rashdan Mohd Yusof and QPR Mr Philip Beard. Also present at the announcement was AirAsia's regional head of commercial, Kathleen Tan.
This sponsorship is considered the first in the history of professional football globally where two airlines from the same country have teamed up to sponsor a football team. This deal also showcases the commitment of the two airlines towards the success of the recently collaborative cooperation framework (CCF) concluded by both parties.
Rashdan said: 'Our sponsorship of the home jersey of QPR, together with Air Asia's sponsorship of the away jersey, is a ?rst for the Premier League. It also celebrates MAS's recent collaboration framework with Air Asia.'
'This sponsorship enables MAS to reinforce its global full-service presence and premium franchise via football fans and lovers from all over Europe, the Americas, Asia Paci?c, Australia and all the four corners of the world. This sponsorship is the ?rst major initiative of our new brand and marketing strategy that would see important advertising money spent on boosting our top line. This is a key component in our drive to regain global market share, pro?tability and pride for the people of MAS"
The new home game jersey, adorned with the MAS logo, was worn for the first time at the showdown against Newcastle United at Loftus Road Stadium on Sept 12.
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