Tuesday, March 29, 2011

Social media boosts UK internet spending up 12.8pc to cross £4bln

KUALA LUMPUR: UK online advertising bucked the recession with strong growth of 12.8% on a like-for-like basis in 2010 to reach a new milestone of ''4.097 billion, according to the bi-annual advertising spend study from the Internet Advertising Bureau (IAB) and PwC.

IAB said on Tuesday, March 29 that with total UK advertising spend in 2010 valued at ''16.6 billion, this pushed the internet's market share to a record high of 25% (23% in 2009).

'Social media boosts online display by 27.5% on a like-for-like basis to ''945 million. Online advertising's share hits 25%, as advertisers spend ''1 in every ''4 on the internet,' said IAB in a statement posted on its website http://www.iabuk.net/en/1/adspendbreaks4billionmilestone280311.mxs.

IAB said these findings demonstrate that, despite the recession, online advertising is in rude health.

It added that significantly, marketers were increasingly using online channels to drive their brand building campaigns.

'Consumer goods and retail advertisers increased their investment in online to become two of the top four big spenders in display, capitalising on the medium's core strengths of reach and engagement as well as accountability,' it said.

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