Friday, February 11, 2011

Maxis ties up with GSC, TGV for mobile booking of cinema tickets

KUALA LUMPUR: Maxis Bhd has tied up Golden Screen Cinemas Sdn Bhd and TGV Cinemas Sdn Bhd to enable Maxis subscribers to book their cinema tickets on line and use PayPal as the payment gateway.

Maxis, which evolved into an integrated communications provider, had on Friday, Feb 11 officially launched its Maxis Movie application that allows moviegoers to buy their tickets and book their seats with the smartphones.

Maxis said the Maxis Movie application integrated into GSC and TGV's electronic booking systems while PayPal's mobile payment services ensured that all movie tickets payments were made simple and secure in just two clicks.

Maxis also launched a 'Buy-1, Get-1 Free'movie ticket offer every Maxis movie day (every Tuesday) on movies screened after 6pm. Under this offer, Maxis customers had to purchase their tickets using the Maxis Movies application.

Maxis chief operating officer Jean-Pascal van Overbeke said this initiative would help the group establish its presence within the entertainment space, specifically in the area of movies.

'The timing of this launch is perfect with the increasing number of mobile internet users in Malaysia. Half of Maxis; 13.5 million subscribers are mobile internet users; 57%of Malaysian internet consumers have purchase movie tickets online; and since we soft launched the Maxis Movie iPhone application three months ago there have been 50,000 downloads, making it the most popular Maxis iPhone application to date,' he said.

'This is the start of more exciting things to come in relation to Maxis' lifestyle offering. Out ultimate aim is to deliver enriching life experiences to our customers on a seamless high-speed network,' he added.

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