Wednesday, September 15, 2010

Jeen Huat invests RM150m in Penang Halal Park

GEORGE TOWN: Penang's Halal Industrial Park in Bukit Minyak received its first major tenant with an RM150 million investment by Jeenhuat Food Industries Sdn Bhd.

Jeenhuat, a local marine-based food manufacturer with affiliations in China, Vietnam and Thailand will occupy 4.05ha of the 53ha park.

Backed by its collaboration with Fujian Dongshan Haikui Aquatic Products Group Co Ltd which is the largest frozen seafood producer from Fujian, China, Jeenhuat will set up China's first marine bio-tech company specialising in frozen food manufacturing, frozen seafood export and import and aquaculture biotech R&D.

Jeenhuat managing director Tan Beng Jeen said the first phase of the project on 6ha would be completed in 15 months, employing 300 people.

The second phase of the project on the remaining 4ha would be completed in 24 months.

He was speaking at the signing ceremony with the state government's halal agency, the PIHH Development Sdn Bhd (Halal Penang) on Wednesday, Sept 15. It was witnessed by Chief Minister Lim Guan Eng and PIHH chairman Abdul Malik Kassim.

The facility, with latest international standard production and warehousing facilities and R&D centre will produce halal products for the Middle East, US, Europe and Asian markets.

Jeenhuat also has another plant in Permatang Tinggi in Seberang Perai Tengah, with 150 workers.

Tan said the plant produced RM60 million in exports while the new plant would double the exports to RM120 million when fully operational.

The company is an OEM producer in China, Thailand and Vietnam but markets products under the Jeenhuat brand from Malaysia.

To date, Jeenhuat, which was set up in 1973 has 150 different products and exports to more than 50 countries, the bulk of which are to the US and European Union.

Tan said the company has recognised the growth in the middle east region especially for halal products and has begun penetrating into the market since 2003.

The company also specialises in a wide spectrum of products besides frozen seafood, including dried seafood, canned fruits, vegetables and canned beverages.

Besides this venture, Halal Penang is also in talk with companies from India, Iran and local companies to invest in the Halal Park.

Six local halal entrepreneurs involved in the manufacturing and processing of food products, herbal extracts, food additives, chocolates and confectionaries and biodegradable packaging products are also setting up shop at the park.

Malik said the recent participation in the recent Malaysian International Halal Showcase, World Halal Forum, World Halal Research Summit, World of Food Asia 2010 in Thailand and International Conference and expo on halal industry in Pakistan has drawn future prospects into the park totalling more than RM200 million, taking up 50 acres over the next one year.

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