Thursday, August 4, 2011

Standard Chartered Bank Malaysia to expand branch network

KUALA LUMPUR: Standard Chartered Bank Malaysia Bhd plans to expand its branches from the 38 now as it continues to invest in its business and operations.

Its country head for consumer banking, Tiew Siew Chuen said more and more customers were turning to Internet, mobile, ATMs and phone banking for basic banking transactions.

However, he also said these customers would view the branch as a destination to gain access to expert advice and customised financial solutions and services.

'In the next few months we will open more Saadiq branches which will adapt the look and feel of our new branch design,' he said in a statement released on July 29 in conjunction with the recent opening of the bank's inaugural 'Next Generation' Kuala Lumpur main branch.

As branches remain a vital part of the bank's distribution mix, the new opening further supports its commitment in Malaysia and ongoing plan to expand its branch network from its current 38 branches.

Tiew emphasised that the banking group had a long history of more than 130 years in Malaysia, 'and to support our consumer banking business growth and stay relevant to customers, it is important that we continue to invest in our business and operations'.

The new KL main branch is in the heart of the city on Jalan Sultan Ismail, occupying three floors.'' It has more than 90 staff including personalised financial consultants and relationship managers to cater to customers from the small and medium enterprises, priority to preferred and basic banking transactions.

Tiew said this 'Next Generation' retail branch offered a banking experience built to match the lifestyle and preference of today's customers.

'It's not just about eye-catching features and smart TECHNOLOGY []; it's about transforming the entire experience of banking - adapting to what our customers want, when they want it and how they want it,' he said.

Among the facilities are wireless internet access; video conferencing facility to enable customers to consult with its specialists; a financial literacy zone for customers' children to gain wise money management skills through interactive educational games.

Standard Chartered PLC chairman Sir John Peace said the banking group's success and longevity in the markets, particularly in Malaysia was due in no small measure to its customers.

'Focusing on our customers' needs is an inherent part of our agenda and endeavour to be 'Here for good'. 'Our investment in the new Standard Chartered KL Main Branch reinforces our long-standing commitment to our customers and to this country,' he said.

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