Friday, June 4, 2010

Astro targets 100,000 customers for new video recording capabilities

KUALA LUMPUR: Astro, Malaysia's leading pay-TV broadcaster, is targeting 100,000 customers to have video recording capabilities on Astro B.yond by the financial year ending Jan 31, 2011, its CEO Datuk Rohana Rohzan said.

She said on Tuesday, June 1 that Astro has set another bechmark in Malaysia's broadcast industry through the launch of a recording service for Astro B.yond subscribers made possible through "Astro B.yond Personal Video Recorder" (PVR) and an external hard disk drive.

Rohana said the recording service would enable customers to enjoy "more convenience and value" in television viewing as they are able to record, rewind, pause and play their favourite programmes and would not miss a moment.

"The Astro B.yond PVR gives customers the ease of mind, convenience and the freedom of being able to walk away at crucial television moment because they can always rely on Astro B.yond PVR to catch what they've missed," she said after launching the Astro B.yond PVR which is a new high definition (HD)-enabled box.

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