Tuesday, September 27, 2011

Maybank community financial service revenue to hit RM12b in 2015

KUALA LUMPUR: MALAYAN BANKING BHD [] expects its community financial services revenue to grow to RM12 billion in 2015, from the current RM6 billion, partly driven by increases in businesses derived from its transformed branches.

The community financial services (CFS) includes the business banking, small-and-medium entrepreneurs and consumer banking segment, said Deputy
President, Head, Community Financial Services, Lim Hong Tat on Tuesday, Sept 27.

Currently, CFS contributed about 50 per cent of the banking group's total revenue, he told reporters after the launch of the first transformed branch with a refreshed corporate identity here.

Lim said the branch transformation programme was designed to ensure the banking group maintained its leadership through convenience, fresh look and good customer service.

"We will be spending between RM150 million and RM200 million within the next five years to transform about 150 branches and over 2,000 touch points," he added.

In the current financial year, 66 branches will be transformed, including the SS2 Petaling Jaya, Cheras Selatan, Kompleks Bandar (Jalan Kelang Lama), Alor
Gajah and Melaka Main branches, which will roll out next month.

The new flagship outlet offers the unique feature of a self-service broker kiosk for customers to perform online stock broking transactions, the first of
its kind in Malaysia.

Besides, it is also equipped with disabled and elderly friendly facilities which include designated parking bays, wheel chair ramps to the main entrance
and automatic sliding doors. - Bernama

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