KUALA LUMPUR: MALAYSIAN AIRLINE SYSTEM BHD [] (MAS) is investing RM450 million over the next five years to strengthen its position as an airline offering value to customers, which will see the airline boosting its service standards and offerings.
Its chairman Tan Sri Dr Munir Majid said on Monday, June 21 the continuous investment demonstrated the national carrier's steadfast commitment to its customers.
'We are totally focused on the customer. We conduct customer surveys, meet focus groups and do many things to ensure that we are able to deliver what matters to the customers. We are constantly improving our services as we have one business philosophy: there is absolutely no compromise on service quality,' he said after the AGM.
MAS managing director and chief executive officer Tengku Datuk Azmil Zahruddin added the RM450 million investment was to ensure customers could continuously enjoy enhanced value and innovative offerings.
"More than RM400 million will be invested in revamping infrastructure and systems to simplify travel and the rest to roll out e-commerce initiatives," he said.
Key initiatives under simplifying passenger travel include enhancing mobile connectivity, introduction of iPad kiosks and self check-in kiosks, as well as the transformation of the call centre.
Its chairman Tan Sri Dr Munir Majid said on Monday, June 21 the continuous investment demonstrated the national carrier's steadfast commitment to its customers.
'We are totally focused on the customer. We conduct customer surveys, meet focus groups and do many things to ensure that we are able to deliver what matters to the customers. We are constantly improving our services as we have one business philosophy: there is absolutely no compromise on service quality,' he said after the AGM.
MAS managing director and chief executive officer Tengku Datuk Azmil Zahruddin added the RM450 million investment was to ensure customers could continuously enjoy enhanced value and innovative offerings.
"More than RM400 million will be invested in revamping infrastructure and systems to simplify travel and the rest to roll out e-commerce initiatives," he said.
Key initiatives under simplifying passenger travel include enhancing mobile connectivity, introduction of iPad kiosks and self check-in kiosks, as well as the transformation of the call centre.
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